Ontario K–8 curriculum · Glossary

loyalty program

Definition

A loyalty program is a special program where stores give you discounts or points for buying things from them often, like a thank you for being a regular customer.

A sporting goods store offering points for every dollar spent, which can be used for a discount on new running shoes.

How to teach this in 30 seconds

Try this analogy: A loyalty program is like a punch card at a frozen yogurt shop where you get a stamp for each visit and earn a free yogurt after ten stamps.

Ask your child: How might a store reward you for always buying your soccer gear there?

Common mix-up: Kids may think a loyalty program is just a random sale. The program is designed to reward you specifically for being a repeat customer over time.

Examples

  • A gym that gives you a free month after you attend regularly for a year.
  • A running app that gives you digital badges for reaching new distance goals.
  • A bike shop offering a free tune-up after you purchase three bikes from them over time.

loyalty program is a term used in Ontario’s Kindergarten to Grade 8 curriculum.

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